Preparing for a Fair

Here are some of my suggestions for creating results from an outdoor fair or event. I welcome your ideas too!

• Create a display that is both attractive and eye catching. Add height and color.
• If you have a banner, use it. If not purchase the clear acrylic stands and make your own....adding interest. You can also take the cover of your catalog and have it enlarged and laminated...put in a frame and create a nice eye catching display that draws attention.
• Don't just give away catalogs. Request their contact info in exchange.
• Some prefer to offer a drawing to create interest while others feel this is a waste of time. I do plan to offer a drawing since I have product I can use.
• Look like you are having fun!
• Put stickers on catalogs that say, "Put a date on my calendar and receive a special incentive." Use this terminology instead of saying, "Book a Show."
• Have booking and recruiting packets ready to give to those who are serious about joining your business or putting a date on your calendar.

Well, these are just a few tips to help you create success at your fair or festival. Perhaps you have some too?

Best of success to each of you,

Diane